Question 1

Maslow's hierarchy of needs includes physiological needs at the bottom-most level of the pyramid and self-actualization at the top-most level. The three levels in between are

Accepted Answer

A)  material goods, safety, and love.
B)  community, family, and self.
C)  safety, stability, and striving.
D)  health, wealth, and happiness.
E)  safety, love, and esteem.F) B) and E)
G) C) and D)

Question 2

The Wall Street Journal provides a set of guidelines each year for purchasing a laptop computer. The guidelines include recommendations for hard disk capacity, memory size, battery life, and several other attributes. The Wall Street Journal is providing consumers with

Accepted Answer

A)  an evoked set.
B)  psychological needs.
C)  social concerns.
D)  evaluative criteria.
E)  biased information.F) C) and E)
G) A) and B)

Question 3

To attract and maintain habitual purchasers, marketers spend considerable effort

Accepted Answer

A)  analyzing consumer data for postpurchase dissonance signals.
B)  creating strong brands and store loyalty.
C)  cultivating cultural decision making.
D)  reducing financial risk and increasing psychological payout.
E)  offering alternative brands.F) A) and E)
G) A) and B)

Question 4

Henri's place of business is rather fashion conscious. This influences how he dresses and where he shops. It also reflects the business's

Accepted Answer

A)  reference group.
B)  situational factors.
C)  culture.
D)  attitude.
E)  psychology.F) A) and D)
G) All of the above

Question 5

Why is it dangerous for marketers to set unrealistically high consumer expectations?

Accepted Answer

Setting unrealistically high consumer ex...

Question 6

Lululemon customers tend to like the company and love its products. Lululemon has nurtured this ________ component of its customers' attitudes.

Accepted Answer

A)  social
B)  affective
C)  psychological
D)  cognitive
E)  physiologicalF) A) and D)
G) B) and E)

Question 7

When William decides which airline to use to fly from Baltimore to San Diego, he considers the price, number of stops, and frequent-flyer miles he will earn. However, earning frequent-flyer miles is the most important factor for him. Is William using a compensatory or noncompensatory decision rule? Explain your reasoning.

Accepted Answer

William is using a compensator...

Question 8

Marketers are particularly interested in postpurchase behavior because it

Accepted Answer

A)  involves both compensatory and noncompensatory consumers.
B)  offers insights into information search methods.
C)  avoids situational conflicts.
D)  involves actual rather than potential customers.
E)  involves both actual and potential customers.F) A) and E)
G) B) and D)

Question 9

Many Hollywood movie stars were among the first to buy electric and hybrid vehicles. Consumers became aware of this and also became more interested in these types of vehicles. In this situation, the movie stars acted as

Accepted Answer

A)  reference groups.
B)  internal loci of control.
C)  cultural icons.
D)  cognitive parameters.
E)  evoked images.F) C) and E)
G) All of the above

Question 10

Susan has naturally curly hair and has often been disappointed with the haircuts she has received. When she moved to a new town, she approached her new office mates and several strangers with curly hair and asked them where they had their hair cut. She chose to spend considerable effort finding a new hair stylist based on the ________ associated with her purchase decision.

Accepted Answer

A)  evoked set
B)  reference group
C)  physiological risk
D)  performance risk
E)  financial riskF) None of the above
G) A) and E)

Question 11

Erica travels a lot for work and is looking to buy a carry-on bag that fits size and weight regulations. Although she has looked at several brands, she refuses to buy a bag that cannot also fit underneath the seat in front of her. Erica is basing her decision on

Accepted Answer

A)  a compensatory decision rule.
B)  a noncompensatory decision rule.
C)  habitual decision making.
D)  social factors.
E)  temporal factors.F) None of the above
G) All of the above

Question 12

Most firms maintain customer complaint services online, in the store, or over the telephone. Firms attempt to respond quickly to complaints, hoping to

Accepted Answer

A)  get themselves into the universal set.
B)  reduce the cost of postpurchase advertising.
C)  minimize negative word of mouth and rumors.
D)  extend decision rules to the customer complaint desk.
E)  offset performance risk with financial risk.F) A) and E)
G) C) and D)

Question 13

When Nicole realized her dog had fleas, Nicole was faced with

Accepted Answer

A)  a social-perceptual incongruence.
B)  a psychological need.
C)  cognitive learning failure.
D)  a universal shopping need.
E)  an unsatisfied need.F) A) and C)
G) C) and D)

Question 14

Sharon flies regularly between Atlanta and Los Angeles. She almost always uses Delta Airlines and has lots of Delta Sky Miles credit (Delta's frequent-flyer program) . Still, she uses an online fare comparison website each time to see if a competitor has a better price or a more convenient schedule. Sharon uses ________ to decide which airline to fly.

Accepted Answer

A)  a compensatory decision rule
B)  a noncompensatory decision rule
C)  habitual decision making
D)  social factors
E)  temporal factorsF) None of the above
G) C) and D)

Question 15

Where Kim grew up, everyone knew everyone else, no one locked their doors, and a person's word could be trusted. When she went to work in another part of the country, she was surprised by how few people had similar values and beliefs. Kim had to adjust to ________ differences.

Accepted Answer

A)  reference group
B)  situational
C)  cognitive
D)  cultural
E)  evokedF) B) and D)
G) A) and C)

Question 16

Postpurchase cognitive dissonance is especially likely for products that are

Accepted Answer

A)  cheap, poorly made, and made of plastic.
B)  personally valuable, antique, or foreign-made.
C)  simple, easily copied, and new.
D)  psychologically soothing, purchased impulsively, and part of a consumer's evoked set.
E)  expensive, infrequently purchased, or associated with high levels of risk.F) B) and C)
G) A) and B)

Question 17

Customers are more likely to talk about service that exceeded their expectation than about service that did not meet their expectation.

Accepted Answer

A) True 
 B)False

Question 18

The consumer buying process begins when

Accepted Answer

A)  a consumer enters a store.
B)  consumers' functional needs are greater than their psychological needs.
C)  a consumer's performance risk is minimized.
D)  a consumer recognizes an unsatisfied need.
E)  learning follows perception.F) B) and E)
G) A) and C)

Question 19

Monica's spending decisions are heavily influenced by her family, her peers, and her religious education. These influences reflect aspects of her

Accepted Answer

A)  psychological risk factors.
B)  external social environment.
C)  physiological needs.
D)  cognitive needs.
E)  evoked sets.F) A) and B)
G) C) and D)

Question 20

Generally, people buy one product or service instead of another because they

Accepted Answer

A)  cannot find similar products in the marketplace.
B)  perceive it to be the better value for them.
C)  prefer to avoid extended problem solving.
D)  have conducted a thorough internal search for information.
E)  are unaware of key determinant attributes.F) A) and B)
G) B) and D)

Exam 6: Consumer Behavior

Generally, people buy one product or service instead of another because they

Correct Answer
verified

Correct Answer
verified

Customers are more likely to talk about service that exceeded their expectation than about service that did not meet their expectation.

Correct Answer
verified

Postpurchase cognitive dissonance is especially likely for products that are

Correct Answer
verified

The consumer buying process begins when

Correct Answer
verified

Most firms maintain customer complaint services online, in the store, or over the telephone. Firms attempt to respond quickly to complaints, hoping to

Correct Answer
verified

To attract and maintain habitual purchasers, marketers spend considerable effort

Correct Answer
verified

Many Hollywood movie stars were among the first to buy electric and hybrid vehicles. Consumers became aware of this and also became more interested in these types of vehicles. In this situation, the movie stars acted as

Correct Answer
verified

When Nicole realized her dog had fleas, Nicole was faced with

Correct Answer
verified

Correct Answer
verified

Why is it dangerous for marketers to set unrealistically high consumer expectations?

Correct Answer
verified
Setting unrealistically high consumer ex...
View Answer

Where Kim grew up, everyone knew everyone else, no one locked their doors, and a person's word could be trusted. When she went to work in another part of the country, she was surprised by how few people had similar values and beliefs. Kim had to adjust to ________ differences.

Correct Answer
verified

Lululemon customers tend to like the company and love its products. Lululemon has nurtured this ________ component of its customers' attitudes.

Correct Answer
verified

Maslow's hierarchy of needs includes physiological needs at the bottom-most level of the pyramid and self-actualization at the top-most level. The three levels in between are

Correct Answer
verified

Henri's place of business is rather fashion conscious. This influences how he dresses and where he shops. It also reflects the business's

Correct Answer
verified

The Wall Street Journal provides a set of guidelines each year for purchasing a laptop computer. The guidelines include recommendations for hard disk capacity, memory size, battery life, and several other attributes. The Wall Street Journal is providing consumers with

Correct Answer
verified

Monica's spending decisions are heavily influenced by her family, her peers, and her religious education. These influences reflect aspects of her

Correct Answer
verified

Erica travels a lot for work and is looking to buy a carry-on bag that fits size and weight regulations. Although she has looked at several brands, she refuses to buy a bag that cannot also fit underneath the seat in front of her. Erica is basing her decision on

Correct Answer
verified

Correct Answer
verified
William is using a compensator...
View Answer

Marketers are particularly interested in postpurchase behavior because it

Correct Answer
verified

Exam 6: Consumer Behavior

Generally, people buy one product or service instead of another because they

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Customers are more likely to talk about service that exceeded their expectation than about service that did not meet their expectation.

Correct AnswerverifiedShow Answer

Postpurchase cognitive dissonance is especially likely for products that are

Correct AnswerverifiedShow Answer

The consumer buying process begins when

Correct AnswerverifiedShow Answer

Most firms maintain customer complaint services online, in the store, or over the telephone. Firms attempt to respond quickly to complaints, hoping to

Correct AnswerverifiedShow Answer

To attract and maintain habitual purchasers, marketers spend considerable effort

Correct AnswerverifiedShow Answer

Many Hollywood movie stars were among the first to buy electric and hybrid vehicles. Consumers became aware of this and also became more interested in these types of vehicles. In this situation, the movie stars acted as

Correct AnswerverifiedShow Answer

When Nicole realized her dog had fleas, Nicole was faced with

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Why is it dangerous for marketers to set unrealistically high consumer expectations?

Correct AnswerverifiedSetting unrealistically high consumer ex...View AnswerShow Answer

Where Kim grew up, everyone knew everyone else, no one locked their doors, and a person's word could be trusted. When she went to work in another part of the country, she was surprised by how few people had similar values and beliefs. Kim had to adjust to ________ differences.

Correct AnswerverifiedShow Answer

Lululemon customers tend to like the company and love its products. Lululemon has nurtured this ________ component of its customers' attitudes.

Correct AnswerverifiedShow Answer

Maslow's hierarchy of needs includes physiological needs at the bottom-most level of the pyramid and self-actualization at the top-most level. The three levels in between are

Correct AnswerverifiedShow Answer

Henri's place of business is rather fashion conscious. This influences how he dresses and where he shops. It also reflects the business's

Correct AnswerverifiedShow Answer

The Wall Street Journal provides a set of guidelines each year for purchasing a laptop computer. The guidelines include recommendations for hard disk capacity, memory size, battery life, and several other attributes. The Wall Street Journal is providing consumers with

Correct AnswerverifiedShow Answer

Monica's spending decisions are heavily influenced by her family, her peers, and her religious education. These influences reflect aspects of her

Correct AnswerverifiedShow Answer

Erica travels a lot for work and is looking to buy a carry-on bag that fits size and weight regulations. Although she has looked at several brands, she refuses to buy a bag that cannot also fit underneath the seat in front of her. Erica is basing her decision on

Correct AnswerverifiedShow Answer

Correct AnswerverifiedWilliam is using a compensator...View AnswerShow Answer

Marketers are particularly interested in postpurchase behavior because it

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Setting unrealistically high consumer ex...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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William is using a compensator...
View Answer

Correct Answer
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