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When the price of a good is a constant,the marginal revenue per unit of output is the same as:


A) total revenue.
B) average total cost.
C) price.
D) quantity of output.
E) profit per unit.

F) B) and D)
G) D) and E)

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Exhibit 7-4 Marginal cost and revenue for a firm Exhibit 7-4 Marginal cost and revenue for a firm    -In Exhibit 4,this firm is currently producing 16 units of output.What would you advise this firm to do? A)  Decrease output to 13. B)  Increase output to 15. C)  Remain at 16 units of output. D)  Decrease output to 14. E)  Increase output to 17. -In Exhibit 4,this firm is currently producing 16 units of output.What would you advise this firm to do?


A) Decrease output to 13.
B) Increase output to 15.
C) Remain at 16 units of output.
D) Decrease output to 14.
E) Increase output to 17.

F) A) and B)
G) None of the above

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Exhibit 7-7 A firm's cost and MR curves Exhibit 7-7 A firm's cost and MR curves    -In Exhibit 7-7,if this firm is currently producing 20 units of output,this firm: A)  is at its profit-maximizing point. B)  could increase profits by increasing output. C)  could increase profits by decreasing output. D)  should shut down. E)  should decrease price. -In Exhibit 7-7,if this firm is currently producing 20 units of output,this firm:


A) is at its profit-maximizing point.
B) could increase profits by increasing output.
C) could increase profits by decreasing output.
D) should shut down.
E) should decrease price.

F) A) and B)
G) A) and E)

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Exhibit 7-9 A firm's cost and marginal revenue curves Exhibit 7-9 A firm's cost and marginal revenue curves    -In Exhibit 7-9,product price in this market is fixed at $7.This firm is currently operating where MR = MC.What do you advise this firm to do? A)  This firm should shut down. B)  This firm could increase profits by increasing output. C)  This firm could increase profits by decreasing output. D)  This firm should continue to operate at its current output. E)  This firm should decrease price. -In Exhibit 7-9,product price in this market is fixed at $7.This firm is currently operating where MR = MC.What do you advise this firm to do?


A) This firm should shut down.
B) This firm could increase profits by increasing output.
C) This firm could increase profits by decreasing output.
D) This firm should continue to operate at its current output.
E) This firm should decrease price.

F) C) and E)
G) A) and D)

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If a firm equates MR and MC,then:


A) TR is at a maximum, and TC is at a minimum.
B) output is at a maximum.
C) losses are at a maximum.
D) profits are at a maximum or losses are at a minimum.
E) both TR and TC are at a maximum.

F) B) and E)
G) A) and E)

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Exhibit 7-3 Cost per unit curves Exhibit 7-3 Cost per unit curves    -As shown in Exhibit 7-3,the firm will produce in the short run if the price is at least equal to: A)  $1.00 per unit (point A) . B)  $1.50 per unit (point B) . C)  $2.00 per unit (point C) . D)  $4.00 per unit (point D) . -As shown in Exhibit 7-3,the firm will produce in the short run if the price is at least equal to:


A) $1.00 per unit (point A) .
B) $1.50 per unit (point B) .
C) $2.00 per unit (point C) .
D) $4.00 per unit (point D) .

E) C) and D)
F) B) and C)

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Under perfect competition,which of the following are the same (equal) at all levels of output?


A) Price and marginal cost.
B) Price and marginal revenue.
C) Marginal cost and marginal revenue.
D) All of the above.

E) A) and D)
F) A) and C)

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Exhibit 16 Short-run cost curves for a competitive firm Exhibit 16 Short-run cost curves for a competitive firm    -In Exhibit 7-16,suppose the firm faces a price of $80 per unit.How much should the firm produce to earn the largest possible profit? A)  2 units per hour. B)  4 units per hour. C)  5 units per hour. D)  6 units per hour. -In Exhibit 7-16,suppose the firm faces a price of $80 per unit.How much should the firm produce to earn the largest possible profit?


A) 2 units per hour.
B) 4 units per hour.
C) 5 units per hour.
D) 6 units per hour.

E) None of the above
F) A) and B)

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When faced with an economic loss,a competitive firm will shut down its operations in the short run.

A) True
B) False

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If a firm is currently equating MR and MC and product price = $24,AVC = $22,and ATC = $26,then in the long run this firm:


A) will continue to operate at a loss.
B) will earn a positive profit.
C) will go out of business.
D) should increase output.
E) should decrease price.

F) A) and B)
G) A) and C)

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If at some output level for a firm price exceeds average total cost,then the firm is earning an economic profit.

A) True
B) False

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A perfectly competitive firm shuts down in the short-run when the market price is less than the average variable cost.

A) True
B) False

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The marginal approach to profit maximization means that a firm should produce until:


A) marginal revenue equals zero.
B) marginal revenue equals marginal cost.
C) marginal cost becomes negatively sloped.
D) marginal revenue equals price.
E) price equals average total cost.

F) B) and D)
G) A) and B)

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Exhibit 7-4 Marginal cost and revenue for a firm Exhibit 7-4 Marginal cost and revenue for a firm    -In Exhibit 4,what is this firm's profit-maximizing rate of output? A)  13. B)  14. C)  15. D)  16. E)  17. -In Exhibit 4,what is this firm's profit-maximizing rate of output?


A) 13.
B) 14.
C) 15.
D) 16.
E) 17.

F) A) and D)
G) C) and D)

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A perfectly competitive firm's supply curve follows the upward-sloping segment of its marginal cost curve above the:


A) average total cost curve.
B) average variable cost curve.
C) average fixed curve.
D) average price curve.

E) B) and C)
F) A) and D)

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If a business firm is not operating at the point where MR = MC,then:


A) it should shut down.
B) it will incur losses.
C) it cannot be earning a profit.
D) its profit is zero.
E) it is not earning the maximum potential profit.

F) A) and D)
G) B) and C)

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If a firm's marginal revenue from its 100th unit of output is $50 and the marginal cost from its 100th unit of output is $45,then in the short run this firm should:


A) increase its plant size.
B) change its technology.
C) produce more than 99 units of output.
D) produce less than 100 units of output.
E) shut down.

F) A) and B)
G) C) and D)

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In long-run equilibrium,the typical perfectly competitive firm has no incentive to:


A) change output.
B) change plant size.
C) enter or leave the industry.
D) do any of the above.

E) All of the above
F) A) and D)

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A fishing boat owner brings 50,000 fish to market and the market price is $4 per fish.Her average variable cost of 50,000 fish is $1 and the fixed cost of the boat is $100,000,what is her profit per fish?


A) $1.
B) $500.
C) $5,000.
D) $25,000.
E) $500,000.

F) B) and D)
G) All of the above

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Exhibit 7-6 A firm's cost and MC curves Exhibit 7-6 A firm's cost and MC curves    -In Exhibit 7-6,if this firm is currently producing 20 units of output,this firm: A)  is earning a profit of $10. B)  is earning a profit of $.50. C)  is losing $10. D)  should shut down. E)  is losing $.50 -In Exhibit 7-6,if this firm is currently producing 20 units of output,this firm:


A) is earning a profit of $10.
B) is earning a profit of $.50.
C) is losing $10.
D) should shut down.
E) is losing $.50

F) A) and C)
G) A) and B)

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