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Scenario 14-6 The concert promoters of a heavy-metal band,WeR2Loud,know that there are two types of concert-goers: die-hard fans and casual fans.For a particular WeR2Loud concert,there are 1,000 die-hard fans who will pay $150 for a ticket and 500 casual fans who will pay $50 for a ticket.There are 1,500 seats available at the concert venue.Suppose the cost of putting on the concert is $50,000,which includes the cost of the band,lighting,security,etc. -Refer to Scenario 14-6.How much profit will the concert promoters earn if they set the price of each ticket at $50?


A) $25,000
B) $75,000
C) $100,000
D) $150,000

E) A) and B)
F) All of the above

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For a monopoly firm,the shape and position of the demand curve play a role in determining the (i) profit-maximizing price. (ii) shape and position of the marginal-cost curve. (iii) shape and position of the marginal-revenue curve.


A) (i) and (ii) only
B) (ii) and (iii) only
C) (i) and (iii) only
D) (i) ,(ii) ,and (iii)

E) None of the above
F) A) and B)

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Figure 14-7 Figure 14-7   -Refer to Figure 14-7.What is the area of deadweight loss? A)  the rectangle (F-D) xA B)  the triangle 1/2[(F-D) x(B-A) ] C)  the triangle 1/2[(F-G) x(B-A) ] D)  the rectangle (F-D) xA plus the triangle 1/2[(F-D) x(B-A) ] -Refer to Figure 14-7.What is the area of deadweight loss?


A) the rectangle (F-D) xA
B) the triangle 1/2[(F-D) x(B-A) ]
C) the triangle 1/2[(F-G) x(B-A) ]
D) the rectangle (F-D) xA plus the triangle 1/2[(F-D) x(B-A) ]

E) A) and D)
F) A) and B)

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Table 14-2 Tanya has the following demand curve for selling taffy.Assume that Tanya has a marginal cost of $3 per unit. Table 14-2 Tanya has the following demand curve for selling taffy.Assume that Tanya has a marginal cost of $3 per unit.    -Refer to Table 14-2.What is Tanya's profit-maximizing price? A)  $2 B)  $4 C)  $6 D)  $8 -Refer to Table 14-2.What is Tanya's profit-maximizing price?


A) $2
B) $4
C) $6
D) $8

E) All of the above
F) A) and B)

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Scenario 14-5 An airline knows that there are two types of travelers: business travelers and vacationers.For a particular flight,there are 100 business travelers who will pay $600 for a ticket while there are 50 vacationers who will pay $300 for a ticket.There are 150 seats available on the plane.Suppose the cost to the airline of providing the flight is $20,000,which includes the cost of the pilots,flight attendants,fuel,etc. -Refer to Scenario 14-5.How much profit will the airline earn if it sets the price of each ticket at $600?


A) -$5,000
B) $15,000
C) $40,000
D) $60,000

E) A) and B)
F) All of the above

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For a monopolist,marginal revenue is


A) equal to price,as it is for a perfectly competitive firm.
B) less than price,as it is for a perfectly competitive firm.
C) equal to price,whereas marginal revenue is less than price for a perfectly competitive firm.
D) less than price,whereas marginal revenue is equal to price for a perfectly competitive firm.

E) None of the above
F) B) and C)

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Table 14-4 A monopolist faces the following demand curve: Table 14-4 A monopolist faces the following demand curve:    -Refer to Table 14-4.If the monopolist produces 5 units,what is its average revenue? A)  $100 B)  $20 C)  $5 D)  $4 -Refer to Table 14-4.If the monopolist produces 5 units,what is its average revenue?


A) $100
B) $20
C) $5
D) $4

E) None of the above
F) All of the above

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If a product can be produced by a natural monopoly,society will benefit in the form of lower prices if the monopolist is broken up into several smaller firms.

A) True
B) False

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The DeBeers company faces very little competition from other firms in the wholesale diamond market.Why isn't the price of the wholesale diamonds $10,000 per carat?


A) because the government would not allow such a high price
B) because stockholders would not allow such a high price
C) because the company would sell so few copies that they would earn higher profits by selling at a lower price
D) All of the above are correct.

E) B) and C)
F) All of the above

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Declining average total cost with increased production is one of the defining characteristics of a natural monopoly.

A) True
B) False

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Antitrust laws may


A) enhance the ability of firms to capture profits from a concentration of market power.
B) enhance the ability of firms to reduce economic losses.
C) restrict the ability of firms to operate at the socially efficient level of production.
D) restrict the ability of firms to merge.

E) A) and B)
F) B) and D)

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One method used to control the ability of firms to capture monopoly profit in the United States is through


A) government purchase of products produced by monopolists.
B) government distribution of a monopolist's excess production.
C) enforcement of antitrust laws.
D) regulation of firms in highly competitive markets.

E) C) and D)
F) A) and B)

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Which of the following is not one of the ways that antitrust laws promote competition?


A) Antitrust laws allow the government to prevent mergers.
B) Antitrust laws allow the government to break up companies into smaller ones.
C) Antitrust laws prevent companies from coordinating their activities in ways that make markets less competitive.
D) Antitrust laws allow the government to shut down any firm the government believes has monopoly power.

E) A) and B)
F) A) and C)

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Figure 14-4 Figure 14-4   -Refer to Figure 14-4.Profit on a typical unit sold for a profit-maximizing monopoly would equal A)  P5-P0. B)  P4-P2. C)  P4-P1. D)  P4-P3. -Refer to Figure 14-4.Profit on a typical unit sold for a profit-maximizing monopoly would equal


A) P5-P0.
B) P4-P2.
C) P4-P1.
D) P4-P3.

E) A) and B)
F) A) and C)

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Table 14-3 Consider the following demand and cost information for a monopoly. Table 14-3 Consider the following demand and cost information for a monopoly.    -Refer to Table 14-3.The marginal cost of the 4th unit is A)  $7. B)  $12. C)  $25. D)  $60. -Refer to Table 14-3.The marginal cost of the 4th unit is


A) $7.
B) $12.
C) $25.
D) $60.

E) A) and B)
F) B) and D)

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A monopolist maximizes profits by


A) producing an output level where marginal revenue equals marginal cost.
B) charging a price that is greater than marginal revenue.
C) earning a profit of (P - MC) x Q.
D) Both a and b are correct.

E) C) and D)
F) All of the above

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Table 14-7 Sally owns the only shoe store in town.She has the following cost and revenue information. Table 14-7 Sally owns the only shoe store in town.She has the following cost and revenue information.    -Refer to Table 14-7.What is total profit at the profit-maximizing quantity? A)  $100 B)  $245 C)  $265 D)  $395 -Refer to Table 14-7.What is total profit at the profit-maximizing quantity?


A) $100
B) $245
C) $265
D) $395

E) A) and C)
F) B) and C)

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Drug companies are allowed to be monopolists in the drugs they discover in order to


A) allow drug companies to charge a price that is equal to their marginal cost.
B) discourage new firms from entering the drug market.
C) encourage research.
D) allow the government to earn patent revenue.

E) B) and C)
F) A) and B)

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Marginal revenue for a monopolist is computed as


A) average revenue divided by quantity sold.
B) average revenue times quantity divided by price.
C) total revenue divided by quantity sold.
D) change in total revenue per one unit increase in quantity sold.

E) C) and D)
F) All of the above

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Monopoly pricing prevents some mutually beneficial trades from taking place.These unrealized,mutually beneficial trades are


A) of little concern to society.
B) a deadweight loss to society.
C) a sunk cost to society.
D) also observed in competitive markets.

E) B) and D)
F) A) and D)

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